Our Ambassadors
Follow the links to reach out to our GISA Ambassadors for any questions or guidance.
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Cheng Io LoStudies:Columbia University, Juilliard School, Colburn School
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Eva KoborStudies:Sivom Cap D’Ail School of Music, Académie Rainier III of Monaco, Liszt Ferenc Academy
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Alessandra YangStudies:Juilliard pre-college, Musik und Kunst Privatuniversität der Stadt Wien
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Barbora ButvydaitėStudies:Universität Mozarteum in Salzburg
GISA Ambassadors Program
This is your guide to becoming an Ambassador for the Geneva International String Academy (GISA).
It outlines your role as an Ambassador, answers frequently asked questions, and includes resources to help you get started and make an impact.
Why GISA Ambassadors?
- Promote the Academy to professors and conservatories
- Attract students' applications
What is the motivation of being an Ambassador?
- Being a GISA Ambassador is an opportunity to develop leadership, communication skills, and a sense of initiative. You become part of a team, gain experience that can enrich your CV.
- Each student Ambassador will be assisted in gaining access to ClasseekLink professional network, in collaboration with our partner Classeek.
- An Ambassador is eligible to receive one set of strings.
Who can be an Ambassador:
Alumni and Professors.
GISA Calendar
- GISA Web Site ready:when Guest of honour is identified
- Flyers and Posters:December
- Applications start:October
- Applications end:March, on first Monday at 23:59.
- Summer Academy:10 days starting first week of July
What is the role of a GISA Ambassador?
Below is a list of suggested actions that a GISA Ambassador may take. These are flexible and meant to inspire, not prescribe. Be sure to read the Q&A section that follows to better understand the freedom you have in shaping your involvement according to your context and strengths.
Communication and Awareness
Introducing the Academy to Professors and Students
Contact violin, viola, and cello teachers
- Identify the most influential teachers and send them an email explaining the benefits of GISA for their students.
- Request a short meeting to present the Academy at the beginning or end of a class.
- Provide promotional materials (brochures, website links, testimonials from former students).
- Encourage teachers to personally recommend the Academy to their students.
Present GISA during chamber music classes
- Ask to give a 10-minute presentation during chamber music sessions.
- Show a slideshow with videos and testimonials from former participants.
- Leave flyers for interested students.
Distribute flyers and posters in the conservatory and practice rooms
- Place posters in strategic locations: entrance hall, cafeteria, classrooms, library.
- Leave flyers at the conservatory's front desk.
Spreading the Word on Social Media
Share posts, videos, and stories on Instagram, Facebook, and WhatsApp
- Publish a content following a calendar (e.g., one post per month, one story per week during application period).
- Use relevant hashtags (#GISA #GenevaStringAcademy).
- Encourage students to share posts to increase visibility.
Publish testimonials from past participants and masterclass excerpts
- Publish existing testimonial videos as contained in videos summarizing a day during the Academy.
- Share GISA résumé clips and explain their educational value.
- Post a “Did you know?” series about the professors and program.
Post original content: musician interviews, behind-the-scenes footage
- Conduct interactive Instagram polls (e.g., "Do you know these pieces performed at GISA? Do you know participation costs are paid by GISA? …").
Organizing Presentations and Mini-Events
Information session
- Book a room at the conservatory and invite students to a 20-minute presentation prepared by GISA.
- Show a short GISA video about the Academy and answer questions.
- Plan a Q&A session with past participants.
Live demonstration
- Invite a former participant and have him/her share their experience.
- Record and share this event on social media.
Introductory masterclass
- Ask a violin, viola, or cello professor from GISA to host a masterclass.
- Invite students to attend for free.
Engagement and Participation
Creating a Group Dynamic
Encourage students to apply together
- Set up a WhatsApp group for interested students.
- Share resources to help prepare for application forms.
- Host informal meetings to discuss GISA and address concerns.
Organizing a “GISA Day” at the Conservatory
Create an exhibition or information board
- Set up a board with photos and testimonials from past participants provided by GISA.
- Add a GISA QR code linking to the Academy’s website for easy summer application.
Offering a Digital Immersion
Screen the documentary, concert excerpts, and masterclasses
- Coordinate with the conservatory administration to display GISA content on common-area screens.
- Host a screening event followed by a discussion.
Host an Instagram Live or Zoom session
- Invite a professor from the Academy or past participant to answer questions live.
- Promote the event on social media beforehand.
Supporting Students and Follow-Up
Helping with Applications
Organize a preparation workshop
- Book a room where students can record their audition videos.
- Provide guidance on interpretation and recording quality.
- Review applications together before submission.
Connect students with former participants
- Use the GISA contact list of past GISA students.
- Arrange one-on-one conversations to address questions.
Follow up on applications and encourage undecided students
- Regularly check in with interested students to track their progress.
- Motivate hesitant students by highlighting the benefits of GISA.
Building a Network of GISA Ambassadors
Recruit students and professors from other conservatories
- Reach out to students from different music schools and invite them to be ambassadors.
- Exchange best practices and ideas.
Share experiences in a private group
- Create a Facebook or WhatsApp group to centralize information.
- Encourage the sharing of experiences and advice.
Partnerships and Visibility
Collaborating with Conservatory Administration
Include GISA in official announcements
- Request to feature the Academy in newsletters and public displays.
- Propose an article or a highlight section on the conservatory’s website.
Working with Student and Music Media
Contact student radio/ TV stations and music blogs
- Propose an interview about the opportunities GISA offers.
- Write an article about the Academy and get it published.
GISA Ambassador Q&A
Alumni
What’s the benefit for me as a GISA Ambassador?
You will be assisted in gaining access to Classeek’s professional network, in collaboration with our partner Classeek, and besides being offered one set of strings, being a GISA Ambassador is an opportunity to develop leadership, communication skills, and a sense of initiative. You become part of the team, gain experience that can enrich your CV, and in the case of strong involvement, may be invited to perform during the Winter Season at the Franz Liszt hall of the Conservatoire de Genève.
Does being an Ambassador require any formal commitment?
No. You are not obliged to commit a set number of hours or actions. The role is flexible and based on goodwill. If you support the values and standards of GISA and believe it could benefit students, your endorsement alone already makes a difference.
Will I receive training or support as an Ambassador?
Yes! We’ll provide a starter kit (with text, visuals, and examples), and you’ll be in touch with a coordinator who can help you adapt your actions to your conservatory. You’ll also be part of a network of Ambassadors where you can share ideas and experiences — and support each other.
What support will I receive from the GISA team?
You’ll have access to clear guidelines, digital materials (flyers, images, suggested posts), and a contact person to help you adapt your actions to your context. You’ll also be part of a network of Ambassadors to exchange ideas and stay informed.
How much time do I need to dedicate to this role?
It’s entirely up to you. Being a GISA Ambassador is a flexible, voluntary commitment — it can range from sharing a few posts and flyers to organizing a short info session or helping a fellow student with their application. Even a few hours spread over several months can make a meaningful impact. You define your own involvement.
Are Ambassadors expected to recruit a certain number of candidates?
Not at all. This is not a sales job, and there are no quotas.
Being an Ambassador means sharing your experience and raising awareness, not pressuring your peers. If your actions inspire one student to apply — or even just to learn more — that’s already a success.
Can I be an Ambassador even if I’m not sure I’ll apply again this year?
Absolutely. If you had a positive experience and want to help others discover the Academy, your involvement is valuable — regardless of whether you plan to apply again this year or not. Ambassadors are not limited to current applicants.
Isn’t promoting the Academy reducing my own chances of getting selected again, since I’ll attract more candidates?
That’s a valid concern, but here’s the reality:
The Geneva International String Academy seeks excellence, not a quota. Promoting GISA doesn’t reduce your chances — it elevates the overall level, creates a sense of community, and shows leadership.
Also, admissions are based on merit, not on how many apply. Being an Ambassador shows maturity, initiative, and commitment — qualities that work in your favor, not against you.
Wouldn't this role make more sense for someone who’s already attended the Academy for three years?
That’s certainly one option, and experienced alumni are of course very welcome as Ambassadors. However, motivation and energy matter just as much. Even if you’ve only attended once or twice, your voice is still powerful.
The program is designed to be flexible: some Ambassadors will be active for one season, others for longer. Everyone brings value, whether they’re new alumni or long-standing members of the GISA family.
What if I don’t feel confident speaking in public or giving presentations?
That’s completely fine. There are many ways to be an Ambassador — some prefer organizing things behind the scenes, sharing content online, or simply talking one-on-one with fellow students. Public speaking is optional. We encourage each Ambassador to contribute in a way that suits their strengths.
Do I need formal approval from my professor or conservatory to be an Ambassador?
No formal approval is required. However, we recommend being transparent if you think it’s appropriate — especially if you’d like to present during a class or post materials inside your institution. If you're ever unsure, you can always check with your conservatory or ask us for advice.
What if my conservatory doesn’t allow external promotional materials, like posters or flyers?
We’re aware that some conservatories have tightened their rules regarding promotional displays. That’s completely fine.
Ambassadors are encouraged to work within the rules of their institution — digital outreach, word of mouth, or organizing a simple Q&A session with interested students are all great alternatives. Nothing needs to be forced. Flexibility is part of the approach.
Could this role create a conflict of interest if my professor promotes another academy?
This is a very important question — and we appreciate the awareness.
We encourage all Ambassadors to be respectful of their professor’s affiliations. There is no expectation to push GISA in situations where it would create tension. Instead, you can focus on sharing your own personal experience with fellow students, outside of formal classes, or in informal peer conversations.
We trust Ambassadors to navigate these relationships with tact, and we remain available to support you if a sensitive situation arises.
With many Ambassadors, how do we stay connected and share ideas?
Even though Ambassadors are based in different countries and conservatories, we form one close-knit community.
You’ll be invited to join a private communication group (such as WhatsApp or an email circle) where you can exchange ideas, ask questions, share updates, and stay in touch.
We highlight inspiring actions taken by fellow Ambassadors, so that good ideas can travel from one conservatory to another. You’re never alone — this is a space for collaboration and encouragement.
GISA also checks in with the group regularly through a coordinator, and we may host short online meetups from time to time to share experiences or gather feedback.
You’re free to participate as much as you like — and even small contributions help the community thrive.
Whether you're launching a flyer campaign, talking to your professor, or simply posting on social media, your actions matter. Together, we build something bigger.
How do Ambassadors receive their free set of strings?
Ambassadors are eligible to receive a set of strings. The strings are provided through our partner, the luthier Atelier Pierre Barthel. You’ll simply be invited to discuss your choices with the luthier, and the strings will be either shipped to you or made available for pickup, depending on your location. We’ll reach out to coordinate everything directly.
What is Classeek, and how is it connected to the GISA Ambassador Program?
Classeek is a professional platform that supports young classical musicians by providing career tools, performance opportunities, and artist visibility. As a partner of GISA, Classeek offers selected Ambassadors the chance to join its network. GISA Ambassadors may receive personalized guidance to access Classeek's resources and connect with a broader professional community.
Do I need to provide a proof of my actions in promoting GISA?
No formal proof is required. We trust our Ambassadors and value every contribution, big or small. That said, if you share a social media post, organize a meeting, or distribute flyers, feel free to let us know — it helps us see what works.
Now that I’m an Ambassador, what should I do first?
Congratulations — and welcome! Start simple: choose one or two actions that feel natural to you.
You could share a post about GISA on social media, talk about the Academy with a fellow student or professor, or let your conservatory know about the opportunity.
The Ambassador Guide includes a list of suggested actions, but there’s no fixed path — you don’t need to do everything, just what feels right to you.
And of course, if you’d like support or ideas, we’re here to help. You're already making a difference.
Professors
What is the role of a GISA Ambassador who is a professor?
A professor Ambassador acts as a bridge between the Academy and their institution. Their role is to inform students about the opportunity, encourage talented candidates to apply, and, where possible, help raise the visibility of the Academy within their conservatory or university.
What kind of actions can I take as a professor Ambassador?
You can:
- Share the call for applications with your students.
- Recommend the Academy to particularly promising young musicians.
- Display posters or forward newsletters within your department.
- Allow short presentations during your chamber music or instrumental classes.
- Serve as a contact person within your institution if students have questions.
- All of this is voluntary, and tailored to your availability and comfort level.
As a professor, can I recommend specific students for the Academy?
Yes — and your recommendation carries weight. If you know a student who would benefit from the GISA environment, we encourage you to let them know and, if appropriate, support their application with a letter or a note to the GISA team.
As a professor, what if my conservatory has rules about external promotions?
That’s entirely understandable. We encourage professor Ambassadors to adapt their involvement to their institution’s policies. In some cases, this may mean discreet word-of-mouth communication, digital forwarding of information, or private discussions with students — rather than public postings.
As a professor, is there any conflict if I’m involved in another academy or program myself?
Not at all. GISA welcomes collaboration with educators from diverse backgrounds. The Ambassador role doesn’t imply exclusivity. We understand that many professors run or support other summer programs — the aim here is simply to inform students and help them find the experience that suits them best.
How does GISA differ from other summer academies? Why support it?
GISA offers a high-level, tuition-free program in Geneva, with world-class faculty, a strong focus on chamber music, and an immersive international experience. It supports young musicians artistically and financially, aiming for excellence. Supporting GISA means supporting access to opportunity for deserving young string players.
What are the benefits for professors who support GISA?
While this is not a remunerated position, GISA acknowledges the support of its professor Ambassadors on its website and official communications. Additionally, Ambassador professors strengthen their pedagogical network.
Starter kit
Click to download the starter kit
The starter kit contains files you can download, including a powerpoint file. You will need to fill the form for getting the authorization.
I want to become GISA AmbassadorVideos
Documentary
2025 - Highlights
2024 - Highlights
Winter season - 2023/2024
References
- Presentation done in Estonia for the ECMTA, European Chamber Music Teachers’ Association, May 2025Powerpoint presentation available in the starter kit.







